Many people will look at your website before choosing to make contact. They want to see if the services or products match their requirements and if you look professional and capable. People’s boredom threshold on the Internet is incredibly low so it’s doubly important that they can instantly identify with your image, understand the information on your home page and navigate your site.
There are lots of different types of website you can have. Once you have determined the purpose and function of your website and assessed the best way to maximise your web presence, the design process can begin. Some people simply want an electronic brochure for potential new customers to see. Some clients want a website they can update and control themselves (CMS), some want to offer products, services or virtual product downloads for sale (e-commerce). Occasionally people want a bespoke application like a dating website, online surveys or an online booking system.
Everything is possible and any combination of the above can be accommodated.Website design follows a series of steps to determine how best your business can benefit from the Internet.
The design phase starts with the initial meeting and follows six basic steps;
- Marketing Aims & Objectives – Defining your target audience and their needs and determining the information your visitors will be looking for.
- Information Architecture – Detailing the actual information required by the reader / defining the number of pages, pictures, downloads, links, and any purchasing stages (if applicable).
- Navigational Model – Designing the flow structure and site map to show how all the pages will integrate so the reader can find the exact product they want in the smallest number of steps.
- Creative Modelling – This is the graphic design stage, where the appearance, style and tone of the site are created. A home page is constructed for graphical approval and its style is reflected throughout the site.
- Implementation Phase – Putting all of the content together within the parameters that have been set.
- Testing – Once the site is ready, it has to be tested and ‘debugged’ before it goes live. After the in-house test phase, we ask you to ‘click’ on everything, try every link and download, print every form and do everything to ensure you are completely satisfied before signing the project off.